Eating in the morning is essential to start the day with plenty of energy. It is a need that everyone is called to fulfill. This makes breakfast an opportunity for profit for various catering services. To identify the number of clients who have breakfast at a hotel, the capture rate is calculated. Read this article to learn more about this type of indicator.
What is the capture rate?
In the mining sector, several rates are calculated. The most important is the capture rate. This is an indicator related to elite collection. This rate can be defined as the correspondence of the ratio made between the volume of waste collected and that of the considered deposit. The two variables taken into account must necessarily come from the same geographical area. But this is not the only definition that exists for this term. There is another one that will certainly interest you.
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The capture rate is also calculated in the catering field. Unlike what is described above, here it relates to the number of clients who have taken a room in a hotel and who have their first meal of the day there. Indeed, many clients prefer to eat outside their place of stay. This allows them to minimize expenses and save money.
As a hotel manager, it is interesting to know the capture rate to understand the levers to act upon to stand out from the competition. But first, one must master the calculation method.
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How is the capture rate calculated?
Calculating the capture rate is very simple and can be done by anyone. That said, you do not need to have in-depth knowledge of mathematics, particularly statistics, to manage it.
To achieve this, simply divide the number of clients who have breakfast in the hotel by the number of those who are staying there. The result of this division operation is then multiplied by 100 to finally obtain the desired percentage.
Depending on the geographical location of each hotel, this rate can vary. The factors associated with this variation are the quality of service, and finally the ratio between the price of the room and that of breakfast.
What is the benefit of calculating this rate?
Calculating this rate is very useful for catering services. Indeed, this indicator provides information about the most productive periods of the accommodation structure.
It is an excellent way to identify bottlenecks. For example, a hotel located in the countryside is more likely to have a higher capture rate than another located in a city. Indeed, competition is less fierce in rural areas than in cities.
To effectively use the capture rate, you have the option to segment your clients. This involves grouping them based on their social rank. You can also make a distinction based on the distribution channel. By doing so, you can easily note statistical data in a notebook or computer and make comparisons later.